Now I realize that if you put good things out into the world, you’ll get good things back. Since the Goddess is tied to the earth, some believe that by praying to the Goddess they’re helping the environment and by honoring her they can lead to healthier plants and animals on the Earth. So now, when I see all these people buying Wicca stuff at Urban Outfitters or whatever, it makes me mad because they don’t even know what they’re doing and karma’s gonna come for them,” Emily Wilson said.įrom a Wiccan’s point of view, praying to the God and the Goddess can bring good karma into the world.
“My grandma never wanted to teach me that much about magic because she knew it could be dangerous if I didn’t do it correctly. Wiccas believe dabbling to be dangerous due to the possibility of bringing unwanted, harmful energy into your life.
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However, Wiccas highly discourage people from dabbling in magic without learning how to properly practice. By lighting certain candles or incenses, those practicing can attract positive energy into their lives. The beliefs of Wicca are centered around energy. It’s funny to see them freak out about how correct they are,” Emily Wilson said. “I like to use tarot cards especially for my friends. These cards are used to gain insight into the future as well as answer any questions the one receiving the reading may ask. “It’s kind of weird seeing this trend take off and then people don’t even realize that some of the things they’re doing are part of being a Wiccan,” Nicole Lucaci said.Īnother item of witchcraft you can find on the shelves of Urban Outfitters is tarot cards. It can be seen around the necks of many of the hottest celebrities and is sold everywhere from Urban Outfitters to Walmart. Today, wrapped crystal jewelry isn’t restricted to any one religion. Romans would use them to bring them good fortune when heading into battle, Chinese would use needles tipped with crystals for acupuncture and Egyptians would use them in rituals for burying the dead. “Our most popular items are usually crystals because they look pretty, and they’re great for people who are just starting their spiritual path.”Ĭrystals aren’t solely used in Wicca - people have long believed that they enhance spiritual growth and bring good luck. “We have a section in the front that pertains mostly to Wicca,” she said. I’ll light my candles and arrange my crystals around me in a circle, so I can channel their energy,” Nicole Lucaci said.Īt Phoenix and Dragon, Apple said crystals are very popular. Then I’ll carry them around with me wherever I go to bring their energy with me. I like to charge them in the sun or cleansed water. For those practicing Wicca, wrapped crystals act as objects of energy, giving protection and safety.
One of the most prominent of these divine items are crystals. But as the same time, it’s a good way to get people to look into Wicca and become a part of it,” Jaden Potts said. “I don’t love that stores like Urban Outfitters sell stuff for witchcraft because a lot of people don’t know what they’re doing. Prevalent stores like Urban Outfitters have begun to sell “starter” packages including many Wicca staples such as sage, amethyst, palo santo wood, tarot cards and trendy books including simple spells, leaving many practicing Wiccans concerned. Some of my employees say it’s becoming more popular for people to be spiritual rather than religious,” Apple said.Īpple’s employees could be right. I don’t really know why, but I’m really happy about it.
“We’ve seen more traffic come through the store the last few months. Recently, she’s seen more people coming in asking about Wicca. Owner and founder of Phoenix and Dragon: Metaphysical Bookstore, Candace Apple, created the store in order to form a community dedicated to healing and peace.
Loosely based off Paganism, Wicca uses elements such as the pentagram, crystals, tarot cards and spells, many of which are entering the mainstream. Objects of the religion are becoming more and more prominent as society adapts to them in a rising trend. About 1.5 million people practice today, which is a sharp rise from the 8,000 who practiced in 1990 and 340,000 in 2008. Wicca, also referred to as witchcraft, has been on the rise in the last 30 years.